Jigar
Shah

SEO & AI Search Specialist  ·  Ahmedabad, India

10 years turning search visibility into measurable business growth.
Technical SEO · Content Strategy · Local SEO · AI Search (AEO / GEO).
Clients across Australia, USA, UK & South-East Asia.

View Case Studies → Get In Touch
✉ jigarshah96@gmail.com 📞 +91 90335 67585 🔗 linkedin.com/in/jigarshah07
🏆 #1 Ranking — Best Outsourced Accounting
📊 $24.2K/mo Traffic Value · PABS
Jigar Shah
Jigar Shah
Growth & Demand Generation Lead
📍 Pacific Group of Companies · India
0
Years Exp.
50+
GBP Profiles
0
Markets
10+
Industries
Technical SEOAI SearchAEO / GEO Local SEOE-E-A-TLink Building
Technical SEOOn-Page OptimisationAI Search · AEO · GEOLocal SEO · GBPContent StrategyLink BuildingE-E-A-T ComplianceSchema MarkupCore Web VitalsSEMrush · AhrefsGoogle Search ConsoleGA4 Analytics Technical SEOOn-Page OptimisationAI Search · AEO · GEOLocal SEO · GBPContent StrategyLink BuildingE-E-A-T ComplianceSchema MarkupCore Web VitalsSEMrush · AhrefsGoogle Search ConsoleGA4 Analytics
01
About Me

A Decade of Search Expertise

I'm Jigar Shah — an SEO and AI Search Specialist with 10 years of hands-on experience growing organic presence across trust-sensitive, competitive sectors.

Currently Growth & Demand Generation Lead at Pacific Group of Companies, I deliver results for clients in education, migration, healthcare, e-commerce, finance, and home services.

I combine technical SEO depth, content strategy, and AI search visibility — ensuring clients don't just rank today, but stay visible as search evolves with AI Overviews, ChatGPT, and Perplexity.

🎯

Core Expertise

Technical SEO · On-Page SEO · Content Strategy · Local SEO · Link Building · AI Search (AEO/GEO) · E-E-A-T · Schema · Core Web Vitals

🌏

Markets Served

🇦🇺 Australia🇺🇸 United States🇬🇧 United Kingdom 🇮🇳 India🇵🇭 Philippines🇮🇩 Indonesia🇻🇳 Vietnam
🏭

Industries

Education & International RecruitmentMigration & Visa Consulting E-commerce & RetailHealthcare & Wellness Finance & InsuranceReal Estate Home ServicesB2B Professional Services
0+
Years SEO
Experience
0+
GBP Profiles
Managed
0
Countries &
Markets
$0K+
Monthly Traffic
Value (PABS)
0%
Non-Branded
Organic Growth
What I Do

Core SEO Services

End-to-end SEO strategy — from technical foundations to content authority and AI search visibility.

⚙️
Technical SEO
Full-site crawl audits, Core Web Vitals, schema implementation, and indexation strategy.
  • Screaming Frog full-site crawls
  • Core Web Vitals & mobile usability
  • Structured data / JSON-LD schema
  • 301 redirects & canonicalisation
  • XML sitemap & robots.txt
📝
On-Page & Content SEO
Keyword research, intent mapping, content clusters, and landing page optimisation.
  • Keyword gap & intent analysis
  • Topic cluster content strategy
  • Meta titles & description A/B testing
  • E-E-A-T content optimisation
  • Internal link architecture
📍
Local SEO & GBP
Multi-location GBP management, local citation building, and city-specific landing pages.
  • 50+ GBP profiles managed
  • Google Posts & Q&A seeding
  • Review generation strategy
  • NAP consistency audits
  • City-specific landing pages
🤖
AI Search (AEO / GEO)
Optimising content for ChatGPT, Perplexity, Gemini, and Google AI Overviews.
  • Answer Engine Optimisation
  • Generative Engine Optimisation
  • AI Overview & snippet targeting
  • Entity SEO & Knowledge Graph
  • FAQ schema for AI citation
Case Study · 01 · Local SEO
Service Today
servicetoday.com.au  ·  Plumbing, Electrical & Air Conditioning Across Australia
🇦🇺 Australian MarketHome ServicesOngoing Engagement
My Role
SEO Strategist
Local SEO · Keyword Strategy
Technical SEO · Backlinks
Starting Challenge

Service Today had low domain visibility for local service keywords across multiple Australian cities. Minimal page-1 rankings for high-commercial-intent queries. No structured local SEO framework across city pages and no GBP optimisation in place.

Strategy Implemented
  • Full technical SEO audit — crawl errors, mobile usability, Core Web Vitals, structured data
  • Local keyword mapping per city × service type (plumber Sydney, electrician Melbourne, AC Brisbane)
  • City-specific landing pages with unique H1, meta, content, and Local Business schema
  • GBP optimisation across all locations — categories, posts, photos, review management
  • Review generation strategy — post-job follow-up targeting 5,597+ reviews
  • Commercial keyword cluster content — 69.8% commercial intent portfolio
  • Link building: True Local, ProductReview.com.au, local AU homeowner publications
  • Internal linking connecting hub pages to all city-specific service pages
Verified Results — SEMrush Domain Overview, June 5, 2026
15.3K
Organic Keywords Ranked
Across all AU locations
Source: SEMrush, Jun 2026
27K
Monthly Organic Visits
+4.7% growth · Authority 34
Source: SEMrush, Jun 2026
69.8%
Commercial Intent Keywords
788 kws · 828 traffic visits
Source: SEMrush, Jun 2026
23.8K+
Total Backlinks
From 1,400+ Referring Domains
Source: SEMrush, Jun 2026
87%
Dofollow Link Ratio
20.78K follow · 3.13K nofollow
Source: SEMrush, Jun 2026
100%
Non-Branded Traffic
All growth from commercial keywords
Source: SEMrush, Jun 2026
Keyword Rankings — AU Local Service Queries
KeywordPositionVolumeIntent
plumber ParramattaTop 10AU LocalCommercial
plumber Lane CoveTop 10AU LocalCommercial
plumber Baulkham HillsTop 10AU LocalCommercial
plumber Box HillTop 10AU LocalCommercial
plumbers ChatswoodTop 10AU LocalCommercial
Plumber Adelaide (top page)377 Ref DomainsHigh Vol.Commercial
Plumber Sydney (top page)122 Ref DomainsHigh Vol.Commercial
Top Authority Referring Domains
14,306
homeimprovement2day.com.au
868
truelocal.com.au
349
mumspages.com.au & ProductReview.com.au
📊 Verified Proof: servicetoday.com.au — live domain. SEMrush report dated June 5, 2026. AU market: 87.78% keyword traffic from Australia. Competitive map: Service Today leads AU local plumbing competitors (1,099 keywords vs mrsplashplumbing, proximityplumbing, networkplumbing). Organic traffic chart shows strong growth from 2019, peaking 1,700+ monthly visits in early 2026.
Tools Used
SEMrushAhrefsGoogle Search ConsoleGA4Screaming FrogBrightLocalLooker StudioGBP Manager
📊 SEMrush — Traffic & Keyword Growth (All-Time · Jun 2026)
SEMrush · All-Time Organic Traffic — from 5K (2014) to 31.6K peak (early 2026), currently 21K+
SEMrush · All-Time Organic Traffic — from 5K (2014) to 31.6K peak (early 2026), currently 21K+
SEMrush · Top-3 & 4–10 Keywords — from near-zero in 2014 to 1,600+ top-3 positions in 2026
SEMrush · Top-3 & 4–10 Keywords — from near-zero in 2014 to 1,600+ top-3 positions in 2026
📈 Ahrefs — 2026 Performance (Jan–Jun)
Ahrefs · Avg. Organic Traffic Jan–Jun 2026 — steady climb from 4K to 7K+/month
Ahrefs · Avg. Organic Traffic Jan–Jun 2026 — steady climb from 4K to 7K+/month
Ahrefs · Organic Positions 1–3 & 4–10 — growing to 1,200+ top-10 keywords by May 2026
Ahrefs · Organic Positions 1–3 & 4–10 — growing to 1,200+ top-10 keywords by May 2026
AI Search Visibility · servicetoday.com.au · Jun 2026

Service Today — AI Visibility Evidence

AI Search visibility · SEO metrics verified — servicetoday.com.au · Jun 2026.

Service Today AI Search & SEO Overview
AI Search: Visibility Score 53 · Mentions 952 · Cited Pages 370 · ChatGPT 403/67 · AI Overview 87/117 · AI Mode 297/218 · Gemini 165/89  |  SEO: Authority Score 34 "Very Good" · Organic Traffic 27K (+4.7%) · 15.3K Keywords · 1.4K Ref.Domains · 23.8K Backlinks
Case Study · 02 · B2B SEO
Pacific Accounting
& Business Services
pacificabs.com  ·  Outsourced Accounting, Bookkeeping, Payroll & Tax · USA Market
🇺🇸 United StatesB2B Professional ServicesOngoing Engagement
My Role
SEO Strategist
Keyword Research · Content Strategy
On-Page SEO · Technical · Reporting
Starting Challenge

Pacific ABS had low organic visibility with minimal page-1 rankings for commercial accounting keywords. No structured content strategy. Traffic under 500 sessions/month organically — no clear keyword targeting for the competitive US outsourced accounting market.

Strategy Implemented
  • Full technical SEO audit — crawl errors, page speed, mobile usability, canonical issues
  • Keyword gap analysis targeting high-intent outsourced accounting queries in the US market
  • Content cluster: pillar page 'outsourced accounting services' + satellite articles on payroll, bookkeeping, tax
  • On-page: meta titles, H1/H2, FAQ sections, internal linking across all service pages
  • Schema markup: Organization, Service, and FAQ schema on all key pages
  • Link building: US accounting directories, financial publications, .au domain references
  • Monthly SEMrush rank tracking & GA4 performance reporting for stakeholders
Verified Results — SEMrush & Google Search Console, June 2026
#1
"best outsourced accounting services"
(590/mo, USA)
Source: SEMrush, Jun 2026
#2
"outsourced accounting services"
(4,400/mo, USA — top keyword)
Source: SEMrush, Jun 2026
1,600
Monthly Organic Visits
US Desktop · Up 8% MoM, Jun 2026
Source: SEMrush, Jun 2026
$24.2K
Monthly Traffic Value
SEMrush traffic cost equivalent
Source: SEMrush, Jun 2026
1,942
Total Organic Keywords
105 in top 3 · 272 in top 10
Source: SEMrush, Jun 2026
7,300+
Total Backlinks
From 462 Referring Domains
Source: SEMrush, Jun 2026
Keyword Rankings — US Outsourced Accounting
KeywordPositionMonthly Vol.Intent
best outsourced accounting services#1 🥇590 / moCommercial
outsourced accounting services#2 🥈4,400 / moCommercial
outsourced accounting firms#3 🥉1,600 / moCommercial
outsourced accounting companies#3 🥉590 / moCommercial
Google Search Console — Jun 2025 to May 2026
9,190
Total Organic Clicks
Jun 2025 – May 2026
2.88M
Total Impressions
Growing consistently
Pos. 20
Average Position
With upward trajectory
GA4 Traffic Acquisition — USA, Jan–Jun 2026
270,837
Total US Users
Jan–Jun 2026
279,903
Total Sessions
Jan–Jun 2026
89.39%
Engagement Rate
High-quality traffic signal
1m 30s
Avg. Organic Session
Duration
Organic Search Channel: 3,372 users from Organic Search with 89.39% engagement rate — the highest-quality acquisition channel on the site. Despite Email driving 256,211 users, Organic SEO traffic demonstrates superior content-to-intent alignment.
📊 Verified Proof: pacificabs.com — live domain. SEMrush report dated June 5, 2026. GSC data: Jun 2025–May 2026. GA4 data: Jan–Jun 2026. Traffic grew from near-zero to 1,600+ monthly visits with consistent upward trajectory into 2026. 100% non-branded organic growth.
Tools Used
SEMrushGoogle Search ConsoleGA4AhrefsScreaming FrogLooker Studio
📊 SEMrush — Traffic & Keyword Growth (All-Time)
SEMrush · Organic Traffic — flat pre-2020, consistent growth 2022+, spike to 1,700+ in 2026
SEMrush · Organic Traffic — flat pre-2020, consistent growth 2022+, spike to 1,700+ in 2026
SEMrush · Top-3 & 4–10 keywords — near-zero to 380+ in 2026, explosive acceleration
SEMrush · Top-3 & 4–10 keywords — near-zero to 380+ in 2026, explosive acceleration
📈 Ahrefs — Organic Traffic & Position Trend
Ahrefs · Avg. Organic Traffic — Sep 2024 → Jun 2026 · steady climb to 2.8K/mo
Ahrefs · Avg. Organic Traffic — Sep 2024 → Jun 2026 · steady climb to 2.8K/mo
Ahrefs · Organic Positions 1–3 & 4–10 — rapid rise to 360+ top-10 keywords by Jun 2026
Ahrefs · Organic Positions 1–3 & 4–10 — rapid rise to 360+ top-10 keywords by Jun 2026
🔍 Google Search Console — Performance Evidence
GSC Last 3 Months · 3.12K clicks (+60% YoY) · 1.19M impressions (+131% YoY) · Avg pos 11.2
GSC Last 3 Months · 3.12K clicks (+60% YoY) · 1.19M impressions (+131% YoY) · Avg pos 11.2
GSC Last 6 Months · 5.62K clicks (+57% vs prior) · 1.95M impressions (+109%) · Avg pos 13.3
GSC Last 6 Months · 5.62K clicks (+57% vs prior) · 1.95M impressions (+109%) · Avg pos 13.3
AI Search Visibility · pacificabs.com · 2025–2026

AI Search Visibility & Real Traffic

Verified AI visibility scores, LLM mentions & real AI-driven traffic from GA4 (Apr 2025 – Jun 2026, USA only).

Pacific ABS AI Search & SEO Overview
AI Search: Visibility 15 · Mentions 54 · Cited Pages 305 · ChatGPT 5/163 · AI Overview 14/58 · AI Mode 22/146 · Gemini 13/36  |  SEO: Authority Score 24 "Good" · 1.9K Traffic (+6.2%) · 2.3K Keywords · 463 Ref.Domains · 7.3K Backlinks · 34% Traffic Share · Conversion Rate 54% · Ad Reach 7.3K
GA4 AI Traffic by Source — Apr 2025 → Jun 2026 · USA Only
🤖
145
chatgpt.com
83.5% engagement
⚡
33
perplexity.ai
78.4% engagement
🌐
32
gemini.google.com
82% engagement
🧠
9
claude.ai
73.3% engagement
📊 Verified: GA4 AI Traffic · pacificabs.com · Apr 4 2025 – Jun 6 2026 · Filter: USA + AI channel. Total: 228 users · 382 sessions · 315 engaged · 82.46% engagement rate · 5m 24s avg. duration. Includes copilot.microsoft.com (2 users) & grok.com (1 user). Data independently verifiable.
Toolkit

Tools & Platforms

Advanced proficiency across the full SEO toolstack — from technical auditing to AI search and reporting.

📊
Analytics & Reporting
Google Search ConsoleGA4Looker StudioGoogle Tag Manager
🔍
SEO Research & Auditing
SEMrushAhrefsScreaming FrogSurfer SEOAnswerThePublic
📍
Local SEO
Google Business ProfileBrightLocalWhitesparkMoz Local
🤖
AI Tools
ChatGPTClaudeGeminiPerplexityGoogle AI Studio
⚙️
Technical & Schema
Schema.org ValidatorRich Results TestMerkle GeneratorPageSpeed InsightsGTmetrix
🌐
CMS & Content
WordPressYoast SEORank MathElementorNotionCanva
Emerging Expertise

AI Search Visibility

Optimising content to appear in AI-generated answers — the next frontier of search marketing.

💬
Answer Engine Optimisation (AEO)
Structuring content to directly answer questions within the first 40–60 words, maximising selection for featured snippets and AI-generated answers in ChatGPT and Perplexity.
🌐
Generative Engine Optimisation (GEO)
Building topical authority clusters with natural language AI models recognise — clear headings, definition paragraphs, and FAQ sections that make content parseable by AI.
🔭
Google AI Overviews
Ensuring key service pages answer high-volume questions directly with FAQ schema and step-by-step content designed to appear in Google AI Overview panels.
🤖
ChatGPT Visibility
Building brand mentions across authoritative platforms, ensuring consistent NAP data, and creating well-cited, factual content that ChatGPT associates with authority.
⚡
Perplexity & Gemini
Targeting question-based queries with direct-answer content, implementing structured data, and maintaining strong backlinks from credible, real-time indexed sources.
🏛️
Entity SEO & Knowledge Graph
Consistent brand info across GBP, Wikipedia-style citations, and structured data strengthening Knowledge Graph presence — directly influencing how AI models reference a brand.
Why Choose Me

What Makes Me Different

  • 01
    Technical depth + content strategy + AI search — not just one or two skills. End-to-end SEO ownership from crawl audit to content calendar to AI visibility.
  • 02
    Australian market experience — Melbourne, Sydney, Brisbane, Perth. Local search intent, Australian English, and multi-city GBP management.
  • 03
    Business-first approach — every recommendation tied to enquiries, leads, and conversions. Not vanity metrics like impressions alone.
  • 04
    Clear communication & consistent reporting — Looker Studio dashboards, weekly written summaries, proactive flagging of issues and opportunities.
  • 05
    High-trust industry experience — education, migration, healthcare, legal. I understand YMYL standards, E-E-A-T, and compliance-sensitive content.

Work Style & Logistics

✓
Remote Ready10 years remote experience, dedicated workspace, reliable internet
✓
Melbourne HoursFully comfortable aligning with AEST business hours
✓
Weekly ReportsLooker Studio dashboards + written weekly summary
✓
Monitoring OKComfortable with productivity & activity monitoring
✓
Trial PeriodOpen to a paid trial period to demonstrate value
✓
Cross-FunctionalWorks closely with writers, devs, designers & management
Contact
Let's Grow Your
Search Visibility.

Ready to build organic growth that compounds over time? I bring 10 years of SEO expertise, Australian market experience, and hands-on AI search visibility skills.

Send Me an Email → LinkedIn Profile
✉️
Email
jigarshah96@gmail.com
📞
Phone / WhatsApp
+91 90335 67585
🔗
LinkedIn
linkedin.com/in/jigarshah07
📍
Location
Ahmedabad, India · Remote (AEST)